Current Drink
Stay charged, naturally.
- Status
- Launching
Current Drink is a beverage brand with a naturally inspired, everyday-energy identity. It is being shaped around the moments when people want to feel refreshed and ready for what comes next, with care and usefulness guiding the brand's direction.
Why it exists
To bring more intention to everyday refreshment and create a drink brand that puts people's wellbeing ahead of empty promises.
The Vision
To become a familiar part of everyday routines, recognised for a clear identity and a thoughtful approach to what people drink.
What is unique about it
Current pairs the idea of energy in motion with a distinctive name and visual identity. Its positioning centres on everyday momentum rather than treating refreshment as an extreme-performance pursuit.
Opportunities
Explore everyday occasions, community partnerships and suitable retail channels. There is room to develop the range and its storytelling as the product offering takes shape.
Assets
The Current name, existing logo and beverage positioning are the brand's visible starting assets, supported by its place in FOUNDRY's portfolio.
The values
Health-conscious thinking, honesty and care. Build lasting relationships and communicate what a product offers clearly, without overstating its benefits.
